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The Influence Landscape: The Evolving Power of Shapers & Influencers
Type the word “influence” into Google and it returns 142 million results. What is going on? The last two decades have seen major changes in the world which have reshaped the influence landscape –...
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Social media and Brand Reputation in the Financial Services Sector
by Jorge Yui Executive Summary Ignoring the power of online word-of-mouth, or word-of-mouse as I like to call it, is no longer an option in today’s interconnected world. Nor is it reflective of...
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Corporate Clout 2013: Time for Responsible Capitalism
Of the world’s 100 largest economic entities in 2012, 40 (40%) are corporations, the same percentage as in 2011 but down 2% since 2010 (42%). If you look at the top 150 economic entities in 2012, the...
View ArticleSurvey Results: Are we all wrong about the screen addicted Gen Z?
There is no lack of research, opinions and media coverage of the habits and attitudes of Millennials – otherwise known as Generation Y (typically defined as being born between 1980 and 1994)....
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